Award-Winning PRIME at Le Meridien Kuala Lumpur Exclusively Features Devesa Argentinian Beef

Award-Winning PRIME at Le Meridien Kuala Lumpur Exclusively Features Devesa Argentinian Beef

Prime at Le Meridien Kuala Lumpur exclusively introduced the award-winning Devesa Argentinian beef throughout September 2020 and have now just extended the promotion till the end of October!

Regarded as the best steak restaurant in Kuala Lumpur the award-winning PRIME at Le Meridien Kuala Lumpur exclusively featured one of Argentina (and the world’s) most recognized and awarded beef brands, the Devesa Argentinian Beef (Azul Natural Beef S.A.) during September, having secured a ONE-MONTH EXCLUSIVE RIGHTS of the Devesa Argentinian Beef, the promotion which has now extended till end of October 2020 at PRIME marks the very first time Halal-certified beef from Argentina will be made available in the Malaysian market ever since beef distribution from Argentina was halted nationwide back in 2010 due to strict Halal regulations.

Widely recognized for its overwhelming and succulent flavour, the Devesa Argentinian Beef (Azul Natural Beef S.A.) is a leading producer of high quality meat products, starting with a rigorous selection of the finest breed of cattle from the Argentinian Pampas Region. Winners of the World Steak Challenge 2019, the cattle are breed under strict and carefully prepared nutritional programs ensuring the highest quality of the final produce – the required marbling that Devesa is famous for. 



Hailing from Buenos Aires, Argentina himself, Chef de Cuisine of PRIME, Ramiro Moya, had this to say, “The team at PRIME understands that the perfect recipe starts with sourcing the highest-quality meat and seasonings, and then carefully grilling it with close attention to detail. We have been liaising closely with the Argentinian Embassy of Malaysia with regards to the distribution of Argentinian beef to Kuala Lumpur. We were absolutely ecstatic when we found out that we were the first steakhouse in Malaysia to secure exclusive rights to promote this internationally-renowned beef. In fact, the Argentinian Ambassador to Malaysia, Manuel Balaguer Salas, was recently at PRIME for a menu-tasting session with the management and also the owner of the hotel.

The award-winning beef is currently available at PRIME till 31October 2020:-

Prices start from RM200 nett and to discover more, call Dining Reservations at +603 2263 7434, e-mail or visit


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