Following the success of its inaugural event last year, global whisky giant, Chivas Regal continues the ‘I Rise, We Rise’ movement with a spectacular event that promises to be bigger than before. On 21 October 2023, Chivas ‘I Rise, We Rise’will be taking over the Mines International Exhibition & Convention Centre (MIECC) to celebrate its philosophy of success as a community and the importance of elevating the team that drives you.
This year, the campaign focuses on Street Culture, the Art of Mixology and Music as Chivas joins forces with local and international talents from different backgrounds and industries to share their passion and hustle stories of how their teams or partners are the driving force behind their success.
Street Culture: This year, Chivas ‘I Rise, We Rise’ is collaborating with an iconic team of three icons from the local street fashion scene – Deckson of TNTCO and Hamwiches Fashion Group has brought onboard his partners Will Lim from DoubleBack, and Yung Kai of Zero Degrees for an exclusive collection. Together with these creative individuals combined, Chivas will be dropping a line of limited-edition merchandise at the upcoming Chivas ‘I Rise, We Rise’ event.
Art of Mixology: Fresh from being ranked as one of Asia’s 50 Best Bars within its first year of operation, Penrose continues to make waves in the F&B scene and pushes the envelope in the art of mixology.
Music: In true Chivas fashion, the ‘I Rise, We Rise’ event promises an event to remember with a stellar lineup of both local and international artists. From local powerhouse acts like DJ JenniF, Joleen, Valent, BATE and Blink, to international headliners Rave Republic and the legendary Dash Berlin, as well as the charismatic MC Vibe.
The Chivas ‘I Rise, We Rise’ event will be taking place on 21 October 2023 (Saturday) from 6:00 PM onwards at Mines International Exhibition & Convention Centre (MIECC). To be a part of the ‘I Rise, We Rise’ movement, register for the event at https://www.bar-united.com.my/irisewerise/ or purchase bottles of Chivas XV on Shopee – purchase one bottle for one (1) or 3 bottles for 3 VIP tickets.
