Jameson is setting the tone for the season with the Cheers & Cheer Christmas Party festive circuit all through this month until 31 December 2025 and at the heart of the season sits the Jameson Christmas Tree at Kwai Chai Hong in Chinatown, Kuala Lumpur, and mini Jameson trees hidden across participating bars for those who enjoy the small, nostalgic thrill of spotting Christmas lights in unexpected places.
Jameson’s Cheers & Cheer All Day in Chinatown, KL 20 December 2025
On 20 December 2025, the celebration unfolds around Kwai Chai Hong with a full-day programme that blends community, culture, and nightlife. From 12PM to 6PM, a curated preloved market brings together streetwear, luxury and vintage pieces, CDs, records, and sneakers, alongside a coffee rave driven by DJs Mdm Woo, Saucie J, Julia Deychuk, Kvn Kelvin, and Viene, offering an easy mix of house music, ranging from disco house, tech house as well as afro house. Seasonal serves such as the Jameson Irish Coffee bring warmth to the afternoon crowd.
From 9PM onwards, the area shifts into a multi-venue nightlife circuit featuring Vanns Ngo, X.U. & Kent, MyllerFox, Gasing, Ethan Chu, Sam Wong, and Chaseylain & Ribut, spanning electronic, melodic-house, future beats, hip hop, and open-format sets.
Discover the Festive Circuit: The Jameson Digital Passport
To encourage exploration, every outlet nationwide will feature a QR code leading to a digital passport. Guests complete seven festive tasks — one for each letter in J-A-M-E-S-O-N — to unlock rewards designed to keep the season playful and memorable with Festive bonuses along the journe.
The passport can be completed across multiple nights and locations, letting each person shape their own festive route with friends by their side. To explore the festive circuit and begin completing your digital passport, visit: here
Bars on the Festive Circuit in the Klang Valley include Up & Away, Humboldy, Concubine, Jann, Sol, Remedy, XO, The REX Bar, Salty Sippy, Rim Bar, Baijiu, Attic, Rhubarb and Roses, Pisco, Kapitan, Goodfellas, Luca, Sanctuary 38, Frangipani, Whynot, Sutraa, Rockerfellars (Subamg, PJ, Bukit Damansara, Changkat), Rockbottom (Changkat, Bangsar, Desa Park), La Chica (Changkat, Bangsar, PJ).
