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Martell Unveils Noblige Swift Festival for November Headlined by DJ Hyo

Martell Unveils Noblige Swift Festival for November Headlined by DJ Hyo

Famous Cognac Martell is set to unveil its Martell Noblige Swift Festival, a progressive high-energy art and entertainment experience that beckons the young generation to “Soar Beyond the Expected”. These genre-bending, culture-blending bash that mixes the best of East and West, will culminate on 25 Nov 2023 at the Mines International Exhibition & Convention Centre (MIECC) headlined by DJ Hyoor Hyoyeon who is the South Korean K-Pop singer from Girls’ Generation.

Entry to the Martell Noblige Swift Festival is complimentary. Reserve your place by registering online, or gain VIP privileges with Swift Access by purchasing Martell at Martell Noblige Swift Night's events, Pernod Ricard Malaysia’s Flagship Store on Lazada, or their Official Store on Shopee before the festival.



Martell Noblige Swift Festival will feature a carnival of swift surprises and transcendent sonic experience that defies all norms and will feature a stellar line-up of Asian pop and EDM sensations like Siena Girls, the ensemble led by the eponymous Korean Internet personality, model and DJ herself, DJ Siena; Malaysia’s own YouTube sensations and musical artists 3P and local EDM talents like Swift Duo, featuring the incredibly talented DJ Ice and DJ Ya-ZNahsyk, NoizeFaktor, Reeve, Sandra, Suki, MC Vibe and our very own Martell knoblike Swift Talent Quest DJ winner.



Also launching is the Martell Noblige Swift Talent Quest which aims to support and elevate local talents in creative fields to the grand stage. In the current DJ edition, Martell is partnering with  DJs Playground, to identify and nurture budding DJs to elevate their careers.

The Talent Quest has shortlisted 14 DJs who have been selected to perform at the Martell Noblige Swift Nights. From there, 8 DJs will be selected via public online voting from 29 Sep to 12 Nov 2023 and during the Swift Night's events; and proceed to the grand finals on 18 Nov 2023. 

The winning DJ will play a pivotal set in a major, much-anticipated Martell Noblige Swift Festival this November plus receiving prizes totalling up to RM30,000 comprising cutting-edge Pioneer DJ gear, RM10,000 in cash and a supply of Martell Noblige.

For more details, visit

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