Pepsi is once again breaking new boundaries and transforming the music experience in Malaysia by bringing fans the first-ever Augmented Reality (AR) Concert in Malaysia on 16 April 2021 – available only for Pepsi fans.
Featuring popular artiste Siti Nordiana as the main performer, the concert also features three passionate local talents – Aidil, Bell and Syafeek, who won the #PepsiBoldTalent audition challenge.
“We wanted to thank our loyal Malaysian fans by creating a really special experience for them, and what could be a better way than elevating homegrown Malaysian talents and offering them a platform to showcase their bold spirit and brave determination. This groundbreaking Augmented Reality Concert highlights the best of our local talents and opens up a new avenue for Malaysians to express themselves and achieve their dreams, reflecting Pepsi’s aim of championing the bold and brave generation of today, and continuing to bring excitement and new experiences to consumers in Malaysia,” commented Jennifer Lee, Beverage Marketing Lead of PepsiCo.
A trio of talented Malaysians
The concert headed by Siti Nordiana – who was voted the most popular female artiste (Artis Top Top Meletop Wanita) by music fans in the Anugerah MeleTOP Era 2020, gives fans the opportunity to watch a performance of her latest song, showcasing the talents of Self-taught dancing talent Bell, freestyle footballer Aidil and singer Syafeek. In the #PepsiBoldTalent audition challenge, the trio’s talents shone and stood out in a pool of over 3,000 audition videos, where their entries attracted the highest number of engagements, enabling them to emerge as winners in the #PepsiBoldTalent competition.
How to watch the concert
Music fans and lovers of Pepsi Black Raspberry flavour can experience Malaysia’s first AR Concert brought to you by Pepsi – anywhere, anytime, beginning 16 April 2021 for a month, just by following these simple steps:
1. Get a bottle of Pepsi Black Raspberry.
2. Log on to pepsiARconcert.com.
3. When prompted on your phone screen, scan the bottle.
4. Wait for the AR Pepsi bottle to load.
5. Enjoy the concert, which plays right on the bottle!
For further information, please visit their social media pages on Facebook and Instagram
